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AdvocacyAdvocacy, according to the American Heritage Dictionary, is the act of pleading for, supporting or recommending something such as a cause, idea or policy.We may find ourselves advocating for an individual mother, for better policies in hospitals or for laws to protect a woman’s right to breastfeed in public. Without advocacy, we wouldn’t have the breastfeeding programs, laws and support that we have today.Key Issues:Breastfeeding Promotion Act of 2011: For more information, or to send an email to ask your Representative and Senators to co-sponsor the Breastfeeding Promotion Act of 2011, click here. Reimbursement of IBCLCs-USLCA White Paper: Containing Health Care Costs Help in Plain Sight. International Board Certified Lactation Consultants: Allied Health Care Providers Contribute to the Solution Improved Maternity Leave and Family Friendly Policies- WABA: Women and Work and National Partnership for Women and Families Lactation Accommodations in the Workplace- USBC Position Statement: Lactation Accommodations in the Workplace (2011)
Advocacy ResourcesAmerican Public Health Association- Helpful advocacy activities, tips, policy statements and fact sheets Baby Milk Action A blog about the politics of baby food Breastfeeding Advocates A site with additional links and resources for breastfeeding advocacy Center for Lobbying in the Public Interest Legal and Policy Resources on Public Health “Winnable Battles”- Breastfeeding Centers for Disease Control and Prevention Louisiana Maternal and Child Health Coalition Massachusetts Breastfeeding Coalition-Advocacy Page Moms Rising A blog for moms and people who love them NP Action A Non-Profit Advocacy Group National Alliance for Breastfeeding Advocacy (NABA) National Partnership for Women and Families United States Breastfeeding Committee United States Lactation Consultant Association World Alliance for Breastfeeding Action (WABA)
Using the MediaThe Media: Friend or Foe? The media is a powerful tool that can influence how we think and feel about breastfeeding.“Many studies—and the media stories reporting them—convey the same primary pieces of information: 1) breastfeeding has tremendous health benefits and 2) not enough mothers breastfeed. These stories risk pointing a scolding finger, and however unintentionally, holding mothers solely responsible for breastfeeding successes or failures.” –Berkeley Media Studies Group Framing Breastfeeding: How to tell a bigger story about breastfeeding.“…because breastfeeding is not simply a function of individual mothers’ intent, but rather an outcome of a society that supports women, children and families. Advocates must change people’s understanding of breastfeeding so that they see not just the act itself but the context of real women’s lives in which it takes place.” -Berkeley Media Studies Group Making the Case for Breastfeeding: The Health Argument Isn’t Enough A brief from the Berkeley Media Studies Group that can help public health advocates “make the case” for breastfeeding. Talking About Breastfeeding: Why the Health Argument Isn’t Enough Issue 18 A publication from the Berkeley Media Studies Group that discusses efforts to reframe breastfeeding and how the California WIC program is shifting the conversation to include factors outside of health that can make breastfeeding difficult, even for the most well-informed, determined women.
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