Advocacy, according to the American Heritage Dictionary, is the act of pleading for, supporting or recommending something such as a cause, idea or policy.
We may find ourselves advocating for an individual mother, for better policies in hospitals or for laws to protect a woman’s right to breastfeed in public. Without advocacy, we wouldn’t have the breastfeeding programs, laws and support that we have today.
American Public Health Association– Helpful advocacy activities, tips, policy statements and fact sheets
Baby Milk Action A blog about the politics of baby food
Breastfeeding Advocates A site with additional links and resources for breastfeeding advocacy
Legal and Policy Resources on Public Health “Winnable Battles”- Breastfeeding Centers for Disease Control and Prevention
Moms Rising A blog for moms and people who love them
United States Breastfeeding Committee- Breastfeeding Advocacy Headquarters
Using the Media
The Media: Friend or Foe? The media is a powerful tool that can influence how we think and feel about breastfeeding.
“Many studies—and the media stories reporting them—convey the same primary pieces of information: 1) breastfeeding has tremendous health benefits and 2) not enough mothers breastfeed. These stories risk pointing a scolding finger, and however unintentionally, holding mothers solely responsible for breastfeeding successes or failures.” —Berkeley Media Studies Group
Framing Breastfeeding: How to tell a bigger story about breastfeeding.
“…because breastfeeding is not simply a function of individual mothers’ intent, but rather an outcome of a society that supports women, children and families. Advocates must change people’s understanding of breastfeeding so that they see not just the act itself but the context of real women’s lives in which it takes place.” –Berkeley Media Studies Group
A brief from the Berkeley Media Studies Group that can help public health advocates “make the case” for breastfeeding.
A publication from the Berkeley Media Studies Group that discusses efforts to reframe breastfeeding and how the California WIC program is shifting the conversation to include factors outside of health that can make breastfeeding difficult, even for the most well-informed, determined women.
Disclaimer: We do not endorse all products or services on these websites. These links are intended to act as an informational resource.