International, National, State and Local Ideas and Resources
International/National Ideas and Resources
The International Breastfeeding Symbol can be used to promote and support breastfeeding in a variety of settings!
Breastfeeding Promotion and Public Health Marketing from the U.S. Breastfeeding Committee
World Breastfeeding Week (WBW) Promotion
World Breastfeeding Week is celebrated worldwide during the week of August 1-7. Many communities often celebrate and carry out WBW related activities throughout the entire month of August. The World Alliance for Breastfeeding Advocacy establishes each year’s WBW theme.
Visit the links below for the most up-to-date World Breastfeeding Week resources and materials:
WABA (World Alliance for Breastfeeding Action): Official World Breastfeeding Week Website
LLL USA: World Breastfeeding Week Pages
Social Marketing Campaigns-International, National and State
Be a Star- A UK breastfeeding support, information and advice blog.
Loving Support Makes Breastfeeding Work-launched in 1997 to promote breastfeeding to WIC participants and their families by using social marketing techniques, including mass media and educational materials, and through staff
Marin County Breastfeeding Campaign- A campaign launched by the Marin Breastfeeding Coalition to raise breastfeeding awareness and support. The campaign includes a series of life-sized photographs of women breastfeeding their babies, cut-out and put on poster board. the life-like cutouts were placed throughout Marin County.
National Breastfeeding Awareness Campaign-A national campaign in the U.S. to promote breastfeeding among first-time parents (mothers and fathers) who would not normally breastfeed their baby.
NY Breastfeeding…For My Baby….For Me Campaign-A statewide breastfeeding campaign by the New York State Department of Health.
State Ideas and Resources
The Breastfeeding Coalition of Oregon (BCO) provides excellent breastfeeding promotion ideas for parents, partners, mothers or in-laws, physicians, child care providers, churches, employers, legislators and the media.
Click here to see the BCO’s ten breastfeeding promotion activities.